It sounds nice and revolutionary that marketing technology of consumer electronics should be done considering the gender factor in mind. Both the gender has different expectations, needs and desires, so it is surprising that the technologist not able to launch a product that differentiate the needs of both the genders in the society. Engineers and designers neglects the famine needs, never gone into research that what they likes and what more can be done to satisfy the choice of every gender.A recent research survey by a research firm for publishers shows amazing facts that the women e-readers are more as compared to male readers. Don’t go with superficial misconception ideas that attract the women or men. A more comprehensive practical approach is required to fulfill the gender based customer needs. A gender special brand should be as such, to promise the customer of what they really needs, What companies fears the most is that their sale figure will go down if they take the risk of manufacturing the gender oriented products too. But this is absolutely wrong and baseless conception as men and women both have different taste to the product so a product manufacturer must focus on all the key factors keeping in mind the women requirements too.The latest trends of the product cannot touch the hearts of millions people, as somehow, one of the gender needs gets missing. If packaging is nice and catchy, surely it dazzles the eye of the customer but the quality and features does not match the customer, the whole belief and confidence of the brand gets shattered and the customer turns back and moves to other brand. Customer has many ifs and buts about what he or she is going to buy of his hard earned money. Customer won’t like to waste his or her money on a product which has hardly any likes in it. Therefore, it is actually taking care of customer emotions; a customer gets attached to a product for years if it gives him or her full satisfaction and obviously the credibility goes to the product manufactures.Last but not the least; care should be taken even while decorating the product as to catch the eye of either gender. Customer will surely give a positive response to the product and the product will become a part and parcel of their lives. To make customer happy, there is no way out than to adapt a gender based marketing policy for a drastic rise in sales of the product and a total satisfaction of the customer.You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source:- http://socialmediabrisbane.blogspot.com/2011/06/market-segmentation-on-basis-of-gender.html

Your website is the face of your business in this age and content is the means to communicate and pass your message to your customers. While writing content for your website you have to be very sure about the usage of the words in the content. There will be a lot of people who will advice you to go for power words like Strong Background, Innovative, Unique etc. But you have to see from the customer's perspective as how much does he like the words once he is on your website.

There have been instances where websites laden with such power words failed to hold the visitor's attention as it was not really comprehensible for the visitor what the website wanted to communicate. In communication the correct delivery of the message depends upon the person who is sending the message. Thus in such cases where the company failed to deliver its message through its website the company was at fault and not the customer.

Use of word like innovative may not be taken in spirit by the customer its better if you talk about the various innovations your organization had done in the past few years. Same goes for proven track record. The proven track record may be good or bad its better that you highlight your organization's achievements with a graph that proves to be a source to show how your track record in a particular arena has been progressing.

Sometimes we have seen websites using "Unique" in their content. Its better if you put your uniqueness on the site rather than the word unique which puts you a class apart from the other players in the industry. While putting outstanding customer service on your website you must be very sure what outstanding are you giving to your customers which your competitors are not.

Its always best to get your content written from a professional content writer who knows at least the basics of content writing and has a knowledge of the SEO techniques that are being used at that time to make your website customer friendly along with Search Engine Friendly.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/
Article Source :-   http://www.strongmandigital.com.au

Walking through one of Queensland’s busiest shopping centre just last week, on a school holiday on ‘late night’ trade, I came to notice a trend that may scare traditional retailers (although they’re probably aware of it already).

What was noticed is that traditional retailers haven’t changed in years – but their customers have. Although there were plenty of people in the shopping centre, there was no one in the stores. In some once could find 10 staff members and maybe two or so ‘customers’, a trend that was repeated through 80% of shops that were observed.

Coincidence? Probably not. when the facts were checked with http://abs.gov.au for their retail figures this year, and for the most part, since 2009, retail is on the downward turn from a flatline.

As suspected, food retailers like supermarkets are experiencing growth (people have to eat), but health awareness has left cafes, takeaway and restaurants suffering a severe drop in popularity:

So what does this mean? Can you blame it on the floods like everyone is trying to? Or should you be looking at the trends of the online world, specifically social technologies.

Group buying is a relatively new phenomenon, but already is a $63 million industry in Australia alone, and is projected to grow to $242 million this year – a tremendous growth for a relatively new technology for Australians. Who wouldn’t want to save up to 90% on things?

eBay revenue stands at $9.1 billion per year and is growing at an average of 5% year on year – an already established online shopping behemoth.

With these tools and Google at everyone’s side, it’s not that people are buying less, it’s that they’re getting smarter. Researching, scanning barcodes with their iPhone Apps and finding the cheapest place to get the item – most of the time directly from the manufacturer or a global merchant.

Yes, it has become a global economy, where people rely on other people’s technology to source things a cheap as possible. Where a small-time online store, or app developer, can generate millions in revenues just for empowering the citizens.

It’s one of the main reasons why Amazon continues to grow, while Borders is bankrupt. Why Blockbuster is a dwindling giant of the last century, while Netflix owns the new release streaming market. Why Colorado group buckles under tremendous debt, while collective fashion trends spike astronomically online.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/

Article Source :- http://socialmediabrisbane.blogspot.com/2011/05/is-social-technology-killing-retail.html

There has been much talk about twitter changing and being the trendsetter for many trends. We have seen quite a few trends in the market which were affected and controlled by twitter. It can also be used by intelligent marketing gurus to sway the market in a direction that is most beneficial to them.

Predicting the Stock Market even 1-2 days in advance with precision will be a big success for stock traders and can be used to turn the tide towards their success. More and more people and organizations are turning towards social media to base their decisions on the trends that are the order of the day at that time. Twitter is the largest, most popular, widely accepted platform that has become a favorite with Top managers to base their decisions.

Just when you think Twitter is just people spewing their 140 characters in an effort to get ‘heard’, comes a new bombshell.

The study from the Technical University of Munich, which analyzed 250,000 tweets over a six-month period, found that an average return rate of 15% could be achieved by investors following stock market tweets.

Calling it a “legitimate source”, Timm Sprenger announced a “striking co-ordination” between what Tweeting investors were saying, and what market analysts were finding.

In a same manner many algorithms have been developed which can measure the trend and predict the market's position for the next 3-4 days. Social Media was initially sidelined by stock market observers but with these researches much stress is being put on the importance of these social networking sites to have an idea of the trend that would prevalent for a particular time period.

The reTweeting process put further weight on these stock-related tweets (which use the company stock symbols to differentiate them from standard tweets), showing others support certain predictions over others.

It is believed that people give a frank opinion on social media websites and have a tendency to give a true picture of the scenario present at that particular moment. Thus the credentials of this kind of information is far beyond doubt. Moreover the facts and figures are based on the updates that are there on the internet and can be checked and proven beyond doubt by anyone.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.wordpress.com/

Article Source :- http://socialmediabrisbane.blogspot.com/2011/04/get-twitter-to-taste-success-in-stock.html

Once you have decided to have a website of your own you have to make sure that there is enough traffic on your website to make your goals meet for which you have launched the website. The best option would be to bring in visitors via organic search. To come up on the top slots of Search engines is no child's play. Your Website has to be optimized for the search engines in a manner so that the bot travels easily and all the relevant information required by the search engine to index your website in its database is easily available to the bot.

The first thing to do is to determine the basic idea of your site. This is sometimes referred to as ‘seed’ keyword, as you can use this one keyword to get many others. For example, if your site is about “how to invest in the stock market”, then your seed keyword may be “stock market.” Of course, if you were to try and rank for this particular term, it would take quite a bit of time and effort as this is a very generic keyword and many big players having tons of backlinks and content on their website are already there on the top slot. So, this could prove fatal to choose this keyword as your main targeted keyword. So, what should you do?

Specific Keywords or Long Tail Keywords:

Next you need to choose some less generic, and more specific keywords. For example you might choose, “stock market investing,” or, “how to invest in stock market” or “tips to stock market investing”.

Things to look for Choosing Keywords:

When you check out various keywords, you’ll need to take note of two things. One is the amount of traffic, or number of people looking for that particular keyword in the search engines.

The other is the Number of Competitors, or other websites that are using that particular keyword phrase or are competiting for that keyword.

Of course, the best case scenario is to find a keyword phrase that has a high amount of search traffic, or lots of people looking for that keyword, and a low amount of competition, or very few other pages / Websites are centered around that particular keyword phrase.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.blogspot.com/

The change is so devastating to traditional retail, that bankruptcy and severe backlash is now common-place in many of the brands we (used to) know and love.

So how is the Australian social buying market different to the rest of the world?

Our population is one of the main reasons why Groupon will leave our market till the end, and why they’ve opened their 11th location within Florida, USA alone (that is, they now have 11 locations within Florida!). Australia just doesn’t have the manpower to group buy.

So what has that left us with? Some of the biggest successes on the web are deals of the day style websites, the most popular being http://dealsdirect.com.au … this model has been used and loved by the Australian consumer for years.

The fundamental shift towards Social Buying though, has meant that everyone is having a go at some kind of ‘incentivised discount purchase’ website, but none have got it right so far – until now.

The first true website to cater exclusively to the Australian online buying habits is http://dealme.com.au (another product by the Deals Direct team). The main difference being that instead of using a population-based methodology for sales, the sales are determined by a time limit – meaning anyone and everyone can save.

This not only helps the consumer to get a deal when they want it, without having to worry about a supporting network of buyers to share the advantage, but it helps those companies that want to list and market to the Australian public – allowing them to maximise their profits and come away with a winning situation, no matter the public response.

Another major difference is the breakdown of locality-exclusion, another Groupon-defined mechanism. This is a monumental error in the Australian market, as segregating cities leads to a squeeze of potential customers, especially since Australians have an increasingly mobile culture.

DealMe.com.au is the first true Social experience that defines the difference of the Australian market to the rest of the world, including the US. Users can share the deal because they think it’s a good deal, not to simply boost their chances of actually receiving this deal when the timer runs out.

A lot of the time, startups are looking overseas to form the basis of how they should be targetting Australians, but the fundamental attribute to any business aiming at targetting Australians, is understanding just how different Australia is to the rest of the world.

You can learn more about Digital media and marketing company, social media management service and Social Media Consultant, by visiting - http://socialmediabrisbane.blogspot.com/